VIB Max Mobile App

During the UX design process for the VIB Max app, our team set a clear direction from the beginning: to integrate artificial intelligence (AI) as a core element, enabling personalized user experiences, intelligent recommendations, and more effective financial management. We started by conducting in-depth behavioral research, analyzing real user data related to card usage, spending patterns, interaction with rewards programs, and transactional habits. In parallel, we ran user interviews and observational studies to uncover pain points, needs, and expectations for a smart financial companion app. Based on these insights, we designed user flows and interfaces that allow AI to support users in meaningful, context-aware ways. Key features include:

1. Personalized reward recommendations based on individual spending behaviors.

2. AI-powered spending analysis and alerts to help users stay in control.

3. Tailored suggestions for cashback, installments, or card upgrades based on transaction history.

The overarching goal was to go beyond just card management – to create a digital experience where users can unlock more value from their financial activities, guided by AI, all within an intuitive, friendly interface.

The UX/UI design of VIB Max was developed with the philosophy of being user-friendly, intelligent, and personalized, aiming to deliver a simplified yet comprehensive card management experience. As a key component of VIB’s digital banking ecosystem, the app's design ensures consistency with the brand’s overall visual language while being optimized for card-related use cases.

UX – User Experience:

1. The user journey is streamlined and intuitive, allowing users to perform key actions—such as checking credit limits, viewing transactions, enrolling in promotions, and activating installments—in just a few taps.

2. Optimized for mobile usage habits: The layout is vertical, supports one-handed use, and utilizes a bottom navigation bar with contextual actions for maximum convenience on mobile devices.

3. AI is integrated to personalize the user journey: The home screen dynamically displays relevant offers, spending alerts, and financial suggestions based on each user’s unique behavior and preferences.

UI – User Interface:

1. The interface follows VIB’s modern brand identity, with a signature color palette (blue and orange), soft rounded elements, and generous whitespace to evoke clarity, trust, and ease of use.

2. Icons and illustrations are minimal, consistent, and intuitive, helping users navigate effortlessly without the need for instruction.

3. The design is clean yet flexible, balancing detailed financial information with aesthetic appeal and positive emotional tone.

A User-Centered Design Approach:

Every design decision was grounded in real user insights, particularly from customers who frequently use cards, prefer digital interactions, and value speed and clarity.

The UX/UI process involved multiple rounds of prototyping, testing, and iteration to ensure the right balance between cutting-edge AI features and approachable, human-centered interfaces.