Health Care for Men
2019 - 2021
Toyota Back Office
This is an ambitious project by Toyota Motor Philippines, aiming to build a comprehensive customer management and support system. This system is part of the project, specifically dedicated to customer management.
- CLIENT Toyota Motor Philippines
- YEAR 2023 - 2024
- CATEGORY Buying and selling used cars
RESEARCH
The process of researching the project was extremely challenging. The design team had to pose as customers buying and selling used cars to immerse themselves and understand how the market operates. Additionally, we had to work closely with the team in the Philippines to understand their operations, identify any issues that needed to be resolved, and determine areas that required improvement.
DESIGN
The design required balancing adherence to the style guide standards of Toyota Japan, incorporating the essence of a Southeast Asian country to create a sense of familiarity and friendliness for users, and ensuring that the workflow remained streamlined and as fast as possible.
CONCEPT
Inspired by the concept of a rocket—swift and precise—the most important aspect to ensure on every screen is enabling users to complete their tasks as quickly and accurately as possible.
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