RESEARCH
Singapore has many real estate platforms, but how can we stand out from these platforms? This was a tough question for the design team. To find a unique path, we emphasized transparency (the company's guiding principle) and worked to build trust with customers.
DESIGN
The design also needed to ensure that users felt a sense of trust and goodwill towards the company right from the start. In addition to choosing the right images, the design team focused on how to present information, how to connect users with brokers, and how to display verified third-party information.