B2B E-Commerce
2023 - 2024
Loyalty System
This project provides a Loyalty solution for a business. Unlike existing products on the market, this project focuses entirely on the business of the enterprise.
- CLIENTBrother
- YEAR 2023 - 2024
- CATEGORY Loyalty
- Prototype View Web Based
- PrototypeView Mobile Responsive
RESEARCH
The research phase of this project focuses heavily on the business of the enterprise to provide them with the most optimal solution. Since the business's customers are also businesses, the habits of users in accumulating and using loyalty points differ as well. Understanding how to encourage businesses to earn and redeem points presents significant challenges.
DESIGN
The design process also requires sophistication and finesse in approaching the buyers. Optimizing the purchasing experience and helping customers make the best choices when using loyalty points are the focal points of the project's UX design.
CONCEPT
The concept of the project also revolves around the idea of 'loyalty.' If interpreted in the conventional sense of encouraging users to return to the business, it might fall short. Who is loyal to whom? Here, the design team takes the approach that the business is loyal to its customers, prioritizing them to serve at a higher level, making customers feel like 'royalty' rather than just fostering 'loyalty'.
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