Toyota Back Office
2023 - 2024
Toyota Mobile App
This is part of an ambitious project by Toyota Motor Philippines. The goal of this project is to provide a mobile application solution that makes it more convenient for dealers to appraise vehicles, negotiate, and carry out transactions with customers.
- CLIENT Toyota Motor Philippines
- YEAR 2022 - 2023
- CATEGORY Buying and selling used car
- Prototype web based View web based
- prototype mobile appView mobile app
RESEARCH
The research phase for this project was a significant challenge for the design team. We had to visit garages and work directly with managers, engineers, and dealers to understand how they currently operate, identify areas needing improvement, and determine what could be enhanced. Additionally, we posed as customers of other brands to observe how buyers behave and how dealers respond.
DESIGN
The design phase seemed daunting as we had to convey a simulated image of the car within the small frame of a mobile phone. On top of that, numerous elements—primary features, secondary features, and supporting features—needed to be incorporated into the same screen. We had to research and experiment with various methods to ensure the interface was spacious enough for clarity while accommodating all the essential functionalities.
CONCEPT
In terms of the concept for this project, we focused on meticulousness, as many tasks needed to be completed on-screen. Diligent and hardworking ants symbolized the engineers and dealers who use the application, effectively capturing their dedication and precision.
- MORE WORKS MORE WORKS
- MORE WORKS MORE WORKS
- MORE WORKS MORE WORKS
- MORE WORKS MORE WORKS
