RESEARCH
The research for this project has the advantage that the design team can role-play as patients to better understand the needs of individuals seeking medical care. Additionally, they benefit from informational support from Singaporean healthcare facilities. A key differentiator lies in the emergency response for occupational accidents, which requires in-depth exploration of how medical teams operate in such scenarios.
DESIGN
The design for each screen must stand out and be more distinctive than competitors. While the market often leans towards muted, clinical colors that heavily emphasize the medical aspect—something that can sometimes cause users to feel uneasy or reluctant when encountering medical-related visuals—Euda's product adopts a more dynamic and sporty vibe. Why did the design team choose this direction? Singapore's fast-paced lifestyle and the growing number of people engaging in sports make a product with a sporty aesthetic more relatable and appealing to its audience.