Toyota Back Office
Le Thanh Binh
BASED IN HO CHI MINH, VIET NAM
DESIGNER

FEATURED WORK
I love creating simple and user-friendly things, especially those that are helpful for people's lives and work.
MORE ABOUT BINH

I'M AN INNOVATIVE DIGITAL DESIGNER IN HO CHI MINH.
MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT IMAGERY,
AND INTUITIVE DESIGN SHINES THROUGH IN MY WORK.
I have different styles in terms of user-experience design. For professional works, I normally focus on two important things: Pure and Harmony. Pure means elements are ordered in the way that everyone can experience easily and comfortably. Harmony harmoniously coheres all elements into a unique combination. I keep learning new styles and improving myself along the way.
Download ResumeMY EXPERTISE
(1) MOBILE APP DESIGN
A crucial process in creating a user-friendly, visually appealing, and efficient mobile application. It involves various stages, from concept development and wireframing to visual design and user interface (UI) and user experience (UX) optimization.
(2) WEB DESIGN
A multifaceted discipline focused on creating aesthetically pleasing, functional, and user-friendly websites. It combines visual artistry with technical know-how to craft websites that provide a seamless, enjoyable user experience while meeting business or project goals.
(3) BUSINESS ANALYSIS
A strategic practice focused on identifying and addressing the needs, challenges, and opportunities within a business to drive effective change and achieve objectives. It acts as a bridge between stakeholders, business goals, and technology solutions, ensuring that projects and processes align with organizational goals.
(4) USER RESEARCH
A critical practice in product design and development that focuses on understanding user behaviors, needs, motivations, and pain points. It provides insights that help teams design products and services that truly resonate with their target audience, improving usability, functionality, and overall satisfaction.
(5) INFO ARCHITECT
The practice of organizing, structuring, and labeling content effectively to help users find information easily and intuitively within a website, app, or other digital product. Good IA is essential for creating user-friendly experiences that meet the needs of both users and the organization.
MOTIVATION
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.


EXPERIENCE
SENIOR UX DESIGNER 2021 - PRESENT
Work closely with Solution Architect and Business Analysis to come up with product design ideas. Guiding design team members and take responsibility for UX methodologies and UI practice such as stakeholders interview, market research, user flow, user journey, wireframe, prototype, usability testing and UI design standard. Guiding design idea; checking and taking responsibility for design quality; ensuring long-term developing path for products. Compiling design document as well as creating ready-to-use design kits to cut-off design time. Leading and training design team membes throughout every step of design process.
SENIOR UX/UI DESIGNER 2019 – 2021
Take responsibility like Product Owner in designing product from very first business ideas. Liaise closely with key stakeholders to understand business goals and transfer them into beautiful and usable products. Manage and guide design team to follow design process including interview stakeholders, research the market, make insights of both key and potential users, create user analysis, user flow, wireframe and style guide. Responsible in ensuring the ready-for-develop status of the final design. Work together with development team not only for product completion but also for further product development.
SENIOR UX/UI DESIGNER 2018 – 2019
Responsible in designing web and mobile (ios/android) application for Japanese customers. Manage product team and liaise with customers to get requirement and publish releases. Translate Information Architecture, Navigation and Process flows into beautiful and easy-to-use solutions. Responsible for user engagement in terms of UX design and usability. Develop user personas and scenarios in order to enhance functionality and usability for key audiences. Responsible in developing mockup (HTML/CSS/Javascript) and composing documents.
SENIOR UX/UI DESIGNER 2016 – 2018
Manage user-centered design of marketplace service model. Design UX core, UX practice and UI elements, including user flow and user interactions for each product. Work closely with Marketing and Coding team to create product from beginning to end-user. Create concept and final design for Shopify apps.
UX/UI DESIGNER 2013 - 2016
Research and design user flows for e-commerce website. Injected user-experience design into dozens of Web properties for major e-commerce tasks. Design user-centered websites with strong emotional appeal focusing on e-commerce style. Keep track on user behaviors and explore new trends of e-commerce during the lifetime of the project.
GRAPHIC DESIGNER 2010 - 2013
Research, design and launch high-impact UI package for Seafood export companies (main customers). Keep tracking and communicating with company workshop during the lifetime of the product. Restore design version and make revisions until the project done.
FAVOURITE
STACK

FIGMA
DESIGN TOOL 98%
Figma is a collaborative web application for design with additional offline features for macOS and Windows.

ADOBE SUITE
DESIGN TOOL 92%
A powerful assistant for designers, providing tools for illustration, image editing, and video design.

JAVASCRIPT & JQUERY
FRONT END DEVELOPMENT 92%
JavaScript and JQuery are a programming languages and technology alongside HTML and CSS.

LET'S WORK TOGETHER
CONTACT NOW
BASED IN HO CHI MINH, I AM AN INNOVATIVE DIGITAL DESIGNER WITH MY KEY RESPONSIBILITIES BEING MAKING EVERYTHING LOOK GOOD AND HAVE GREAT USER EXPERIENCE.